3 Quick Ways to Uncover Your Brand Voice As A Content Creator.
Discovering and defining your brand voice is a crucial step in creating an authentic and resonant brand identity. While this process can be complex, especially for those starting out or tackling it independently, it doesn't have to be overwhelming.
How to Approach Brands to Get on a PR List: A Step-by-Step Guide.
In this article, we will outline a step-by-step guide on how to effectively approach brands and increase your chances of being added to their PR roster.
Giveaway Goss. How To Run A High Performing Giveaway.
It’s a pain small businesses feel all the time. They invest in giving and growing their audience via giveaways and raffles, hoping for an amazing return. Not only do they get little to no engagement, they get fake accounts copying their handles and messaging their followers- with little to no return for a expensive giveaway. Don’t get discouraged if you’ve tried and it hasn’t gone as plan. They’re not as straight forward as you might think!
Boosting & Usage. This Is How Much You Should Charge.
Usage is an established value in marketing and content creation- meaning you won’t need to fight to educate it’s value. Brands know they should be fairly paying for paid usage and often outline these terms in contracts and deliverables. Knowing what the terms mean and what fair compensation is, is the key to not getting ripped off.
10 Tips to Speak to Camera like a Pro.
Speaking to a camera can be daunting, but with the right tips and mindset, you can feel confident and natural on screen. Many people, including myself, have faced the challenge of speaking to a camera and have learned valuable lessons along the way. Here are some tips and insights to help you improve your on-camera presence and deliver engaging content.
Why You Deserve to be Paid for your Content Creation.
As an influencer navigating the world of social media, it's not uncommon to encounter brands that express their inability to pay for influencer marketing. While understanding their budget constraints is essential, it's equally important to recognise the value of your work and request appropriate compensation.
How to Not Work for Free & Grow Brand Relationships.
Setting the standard and value of your profile is up to you. It always has been! If you’ve said yes to a contra agreement like mentioned before, it doesn’t mean you can’t start implementing the tips in this article now. Also- this is important. The brands aren’t bad for offering creators these opportunities. It is a win/win often, even if a contra or “gifted” collaboration is in the interest of long term relationship building, I strongly believe the methods in this article give both creators and brands the best of both worlds.
Why You Need SEO In Your TikToks & Reels ASAP.
While SEO is often associated with traditional websites and long-form content, it can be just as effective on platforms like TikTok and Instagram Reels. Search Engine Optimisation, or SEO, comprises a set of strategies and techniques used to enhance the visibility and ranking of digital content on search engines (like Google).
Go from Gifted to Paid Partnerships with These Easy Steps.
For aspiring influencers and content creators, the transition from receiving gifted products to securing paid collaborations is a significant milestone.
While it may seem like a daunting journey, the path from gifted to paid can be navigated successfully with the right approach.
The Mystery of #Hashtags. Including Insight from A Brand Manager who Works with them!
Hashtags had originally emerged as a pivotal tool for amplifying reach, enhancing engagement, and building communities- but in the bizarre 2023/2024 landscape…do they still have a place? Brand Managers and Senior Marketing Executives say absolutely. As simple as they might seem, hashtags serve multiple critical purposes in a content creator's strategy and being discoverable.
Creators Share Their Rates To Help Their Peers
A study by David Card and Alexandra Mas found that when employees were informed about the salaries of their colleagues, it led to a significant rise in their own wages by approximately 2.4%.
From the above we can gather that not only did sharing wages assist underpaid employees in the company to be paid fairly, it also lifted the wages of others in the company, and raised the industry standard.
How to: Find your Niche & Elevate Your Content
In the fast moving and diverse world of online content creation, the possibilities are virtually boundless. Whether you're just starting your content creation journey or seeking to refine your skills, welcome! Let’s chat about it.
How to: Define Your Brand Voice
If you’ve ever come across a brand that you just feel connected with, that you feel like gets you, that makes you feel like a version of yourself that you love, or there’s something about them that just tickles your brain in a nice way, you already understand the power of branding.
How to: Approach and Discuss Paid Work with Brands
The best paid partnerships and collaborations come organically. Here’s a list of how to engage with brands, get to know the people behind the marketing team and bring value to a partnership that you’re able to eventually pitch.
How to: Invoice
G’day, fellow Aussie content creators. We’ve all been there. How the hell do I make an invoice? I don’t even have an ABN! Do I need an ABN? What do I do?! Let’s go step by step through a basic How to: Invoice, and we can go from there.
How to: Create Passion for your Brand
Saturation, saturation, saturation. We’re kind of sick of hearing it, to be honest. We get it- there’s a lot on the market, but time and time again brands shoot through the chaos and fuzz, and land in their target customers hands. Instead of getting overwhelmed, get motivated by these proven steps;